HABEEB

RAHMAN

Leading UX strategy for the MENA region's premier OTT platform, driving engagement across TV, Web, and Mobile interfaces.

• Strategic Leadership

  Spearheaded the product design roadmap, aligning cross-functional teams (Product, Engineering, Data) to deliver high-retention features.

• AI Integration & Innovation

  Leading the design of AI-powered features, including an enhanced search and recommendation engine that improved content discoverability and user dwell time.

• Design System Architecture

  Built and maintained a centralized, scalable Design System in Figma, reducing design-to-development handoff time and ensuring 100% visual consistency across platforms.

• Team Management

  Mentoring junior designers, establishing design quality standards, and introducing "vibe coding" workflows to accelerate prototyping speed.

• Data-Driven Optimization

  Leveraging A/B testing and user research (Maze, Hotjar) to optimize subscription flows, directly impacting conversion rates.

Led digital transformation initiatives for high-profile government entities, focusing on citizen experience (CX).

• GovTech Transformation

  Directed the end-to-end UX overhaul for Dubai Police mobile and web platforms, transforming complex bureaucratic processes into intuitive digital journeys.

• Stakeholder Management

  Acted as the primary design lead for government ministries (Ministry of Health, Ministry of Justice), translating regulatory requirements into user-centric interfaces.

• Accessibility First

  Championed accessibility compliance (WCAG) across public sector apps, ensuring equitable access for all citizens and residents.

• Operational Efficiency

  Streamlined the incident reporting and fine payment flows, significantly reducing "time-to-task" for critical emergency services.

Delivered enterprise-grade UI/UX solutions for UAE federal entities.

• Federal Projects

  Managed the full product design lifecycle for UAE state entity projects, from discovery workshops to final deployment.

• Technical Collaboration

  Partnered with engineering leads to implement responsive front-end architectures using HTML/SCSS/Bootstrap, ensuring pixel-perfect implementation.

• User Research

  Conducted behavioral analysis and usability testing to validate prototypes, reducing development rework.

Led design and development for immersive digital experiences, including VR and 360° platforms.

• Immersive Tech Leadership

  Led the UI/UX design for cutting-edge VR applications and interactive web platforms, bridging the gap between traditional web design and spatial computing.

• End-to-End Delivery

  Managed the complete product lifecycle from user research and wireframing to front-end development and final deployment.

• Creative Strategy

  Directed 360° photography projects and digital campaigns, ensuring brand consistency across diverse media formats.

Foundational role focused on visual identity and user interface design for web applications.

• UI Implementation

  Designed and developed responsive user interfaces for web applications, collaborating closely with developers to ensure usability and visual appeal.

• Brand & Motion Design

  Created comprehensive brand identity assets and motion graphic explainer videos to support product launches and marketing initiatives.